We know your pets, inside out

Natural food plus science

We’re passionate about keeping your pets healthy, and proud to be the only pet food brand with an in-house vets practice. We combine locally sourced natural ingredients with our veterinary team’s expertise, and the latest advances in technologies and research, to create foods designed to give your companions long and healthy lives.

More about our philosophy

Products for cats

Our team of vets, nutritionists and pet owners work very closely to create a broad range of foods, treats and supplements that we’re sure your cat will love.

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Products for dogs

Our team of vets, nutritionists, and pet owners work very closely to create a broad range of foods, treats and supplements that we’re sure your dog will love.

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Our Vet Know-How

There’s vet knowledge in every product. And we want to share more of our vet know-how with you, with advice from vets, nurses and nutritionists to help keep your animal safe, healthy and happy.